People will see those headlines and think, “Oh, this is interesting”. It’s better than coming out and saying, “Oh, I really like Dan Cole”. ‘I’d love to see Pat Lam come out and say, “I really dislike Leicester after what they accused us of last year and the boys will be really fired up”. That’s not really why you lose a game, is it? It would add more drama to it. Other teams might hate playing against Quins because of X, Y or Z but they never say it because they are worried about fuelling our team talk or whatever. I’d like to see press conferences where people say how they actually feel. We’re still such a minority sport and we need to get more of it on TV to grow it. ‘Rugby definitely needs to grow its audience. No matter what you think, he sticks to his guns. There are people out there who loathe him for it but there are a s**t-ton of people that love him. ‘Can you imagine a raw, behind-the-scenes documentary of Eddie Jones? He’s an anarchist, isn’t he? He does what he wants. I thought that’s what CVC were going to do? ‘We need a Drive to Survive type of show like Formula One. ‘Rugby is definitely missing some sort of razzmatazz,’ says Marler. Other sports have taken huge steps forwards to capture new audiences, while rugby remains camera shy. The likes of Lewis Hamilton, Max Verstappen and Emma Raducanu have dominated the sporting headlines in 2021.
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